When you stop SEO, the decline in rankings is INEVITABLE.
One of the most frequently asked questions we get at Bemo Design from our clients is, “How long will it take to get our website on the first page of Google?” They ask this in order to allocate their SEO budget effectively and potentially stop investing in SEO once they reach their desired organic rankings and traffic.
They don’t realize enough that SEO is not only crucial for achieving a high ranking in SERP, but it is also essential for preserving your position at the top.
This case study aims to help you better comprehend why SEO is an ongoing process rather than a one-time thing.
Bemo Design’s Specialized Organic SEO Plan
Our client faced a challenge in generating the desired traffic to their website. They approached Bemo Design for our organic SEO web design services to improve their online visibility and drive more organic traffic.
First-page ranking on Google
Bemo Design’s journey to achieve a first-page ranking for our client on Google began with doing an extensive competitive audit.
The primary purpose of this audit was to assess our current onpage and offpage performance and compare it to that of our competitors. In addition, we conducted in-depth keyword research and selected medium to highly competitive keywords to target for ranking the site.
Afterwards, Bemo Design developed an SEO campaign that emphasized both onpage and offpage search engine optimization services of the website.
We employed several off-page techniques to enhance our website’s visibility. These included publishing articles relevant to our niche on websites with a Domain Authority (DA) higher than 15. Additionally, we listed our business on various online platforms like TED, Slideshare, Mapquest, Hotfrog, and more.
We also focused on acquiring high-quality backlinks from contextual websites and social media such as Medium, Smore, BoredPanda, and wn .com, among others. Furthermore, we submitted our business to directories and created Web 2.0s on platforms like WordPress, Tumblr, Weebly, Wix, and others. These efforts collectively contributed to improving our online presence and visibility.
Interested in SEO for your company, check out our SEO Company in Scottsdale page.
Amazing Results from our SEO Company Bemo Design
Our relentless digital marketing efforts paid off as we expected. Our SEO Specialists witnessed a notable and consistent growth in our website’s organic traffic.
The following traffic analysis results are from the beginning of the campaign until the completion of the SEO campaign.
Search Engine Optimization Results
Bemo Design observed a growth of 25.89% in new sessions since the beginning of the campaign in comparison to the previous data.
We also observed a staggering 1,619.39% surge in new users since the beginning of the campaign when compared to the prior data.
There was a revenue growth of 408.87% since the beginning of the campaign when compared to the previous data.
Furthermore, we witnessed a significant surge of 512.99% in transactions starting from the beginning of the campaign when compared to the prior data.
We at Bemo Design also noticed that the bounce rate decreased by 84.15%. While the average session duration has also decreased, this is not a problem as long as we are increasing traffic and generating revenue. It is important to note that the average session duration does not necessarily reflect the actual time users spend on the website; rather, it measures the last interaction users had on the site.
Therefore, the bounce rate can be low if the user immediately finds the desired information on the first page and leaves the website. Additionally, it can vary depending on the number of sessions, number of pages visited per session, and overall bounce rate. Consequently, it may present inconsistencies and is not considered a reliable metric for assessing performance.
What happened when they stopped the SEO Plan?
The client requested that we cease our work on his project. Despite engaging in a 2-week discussion with the client, during which we attempted to persuade him otherwise, he remained resolute in his decision to discontinue our SEO services.
This could have been the case because:
He wanted to try a different SEO company for his Search Engine Optimization on his website.
Or, he felt that he was not receiving sufficient return on his investment with our SEO Agency.
He was achieved high rankings, so he no longer felt that he needed our SEO services.
We at Bemo Design think that #3 is the winner. Most clients think that once we get the high SEO Google ranking and the traffic is on the rise, that you don’t need to continue paying for the monthly SEO Plan.
So we had no choice but to pause all of our SEO Services, which included creating fresh content and generating quality backlinks. And you guessed it, the clients rankings fell from the top positions for an extended period, just as we informed the client that it would happen.
Drop in SEO Ranking and Traffic
Bemo Design observed a consistent decrease in website traffic over the course of a month. Here is a detailed analysis of the traffic trends during this period.
There was a decrease of 2.36% in new sessions after we stopped working on the campaign, as compared to the previous data.
Our SEO specialists observed a 52.81% decline in new users after we ceased working on the campaign, as compared to the previous data.
We observed a 15.91% decline in revenue after we ceased working on the campaign, compared to the previous data.
Bemo Design observed a 15.99% decline in transactions after we ceased working on the campaign compared to the previous data.
Reason why all SEO Results decreased
SEO requires developing and executing a robust campaign based on the competitiveness of your niche and your desired goals. This is exactly how we approached Classic Specs, resulting in us achieving top search rankings for our targeted keywords.
No SEO strategies mean a decrease in google search ranking and traffic
One thing you must have certainly grasped by now is that when you cease SEO efforts, a decline in rankings is unavoidable. The rate at which this decline happens may vary for different brands, but it will undoubtedly happen, sooner or later.
Top Reasons for a decline in SEO
Content: When a website is regularly updated with new content, it has a higher likelihood of achieving a high ranking in search engine results pages (SERPs). This is due to the fact that search engine crawlers visit these sites more frequently to index the fresh content. Additionally, search engines tend to prioritize new and timely content. Consequently, when a website stops producing new content, its rankings are likely to decrease.
Link rot: Link Rotting occurs when backlinks to your website become inactive or lose their strength over time. This can happen if the links are removed, the domain expires, or they get deindexed. Even if the backlinks are still live, they can get pushed deeper into websites, making them less effective for boosting your keyword rankings. That’s why it’s crucial to continually engage in link building to maintain your top positions in search engine rankings.
The Competition: While you pause your SEO efforts, your competitors will keep forging ahead. They will continue to invest in their SEO campaigns, and when you stop, it gives them an advantage to surpass your position.
Algorithm Changes: Google consistently makes alterations to its algorithm on a daily basis. Many of these adjustments are minor and do not have a significant impact on your rankings. However, some updates are more substantial, and they can have a drastic effect on where your website appears in search results.
For example, right now Google does not like 100% follow. Google like 65/35 and 70/30. It may change back to 75/25 again, but right now, this is what is in their current code. Bemo Design is always updating and ready for Google constant updates and requirements. Without keeping current, you will eventually lose your traffic and ranking.
When SEO strategies are all stopped, your website becomes even more susceptible to Google’s search algorithm changes.
Successful Companies have SEO Strategies
SEO is an essential component for every business that cannot be ignored. While it may seem tempting to halt SEO efforts once good rankings are achieved, doing so will inevitably result in losing these rankings over time. Reestablishing SEO and regaining lost rankings becomes increasingly challenging after they are lost.
In order to surpass your competitors, it is crucial to develop a powerful and ongoing SEO campaign that generates long-lasting outcomes. iMark Infotech, the premier SEO company in India, is ready to assist you in your digital marketing strategy and harnessing the power of SEO.
SEO Company | Award-Winning Search Engine Optimization Services
Bemo Design is a reliable SEO Company
Check out our Bemo Design Google review and results from real clients.
Our team of skilled SEO experts will significantly enhance your brand’s visibility and drive more traffic to your website. Rest assured, partnering with marketing agency of us guarantees exceptional returns on your investment.
Organic SEO Plans
We have 3 Standard Packages and you can customize any of them. The plan’s main difference is the number of Web Pages and Keywords you want to rank for. The more keywords you pick, the higher you rank and the faster you get more organic traffic to your site!
HOW FAST DO YOU WANT TO GET THERE?
Top SEO FAQs:
What happens if you ignore SEO?
The more visitors you have, the more chances you get to generate more customers and even increase sales. By ignoring technical SEO, customers are walking by without knowing it. Not only can that damage your business reputation, but your rivals can steal your customers too.
Does SEO need to be ongoing?
It is imperative that your SEO strategy is current enough to attract new users that you must also realize the fact that this is a process that continues. Hopefully, Bemo Design can convince you of how important it is to be at the top of search engine rankings.
Do you really need SEO?
SEO can help reduce the cost of your business in a few weeks. Once the page ranks among the top results, you simply have to update it to maintain ranking. How do you sell products to customers that are not so popular? SEO is less important in your life.
Is it worth paying a SEO company?
Do SEO experts recommend the services that they provide? SEO services will definitely make you happy when you find one that offers quality SEO services.
How do I find a good company for SEO?
How can I choose a professional SEO firm? Ask about examples of successful SEO campaigns. Think beyond SEO. Visit the SEO companies personally. Understand the costs of showcasing SEO products. Ignore any guarantees from Google. Get familiar with SEO pricing models and set up your SEO budget.
Should I hire a SEO company?
Yes. SEO should be used to generate more business by using measurable results and generating more revenue. Hiring the services of SEO companies can increase the revenue of your business.
Are SEO experts worth it?
Monthly SEO service charges start at around $1,000. Bemo Design has 3 Standard Packages to choose from. To view our SEO Plans: SEO Company in Scottsdale. Choosing the right SEO company is incredibly important for making the right decisions for the site to gain traffic and conversion rates.
What services do SEO companies provide?
A website optimization services company can improve its ranking in Google search results pages (SERPs). Getting more search results is important because your site gets more traffic and your customers can be reached through your website.
Local SEO Company in Scottsdale
Bemo Design will get your company ranking among the top paid search for results on the first page of Google for your competitive keywords. If you want these results for your business website, contact us today!