Google Ads for your Business – 2. Making The Most Of Your Ad Campaigns

Google Ads for your Business - Bemo Design

(Series 2 of 6) By Bemo Design, your Google Ads Management Company in Scottsdale.

In this 6 part series you will learn PPC terms, bidding strategies, and best practices to create effective advertisements on Google Ads.

When you plan to grow your business, Google AdWords offers a flexible platform to build your brand and extend your customer base. But before jumping right into the ad system, you’ll want to use the best ad type for your promotions.

Google AdWords offers three distinct ad campaigns for customers to launch their marketing initiatives. These campaign types include Display Ads, Search Ads, and Video Ads.

To help you figure out how you might use each of these campaign types, we’ll review some of the fundamental underpinnings of each option.

Search Advertising
If you want to see your business listed in the “Sponsored Ad” results, Google search advertising puts you where you want to be.

Search ads are text-based ads that are advantageous for any business or organization that wants to get found in top results without delay. These results get marked with an “Ad” annotation, so searchers understand that it’s a paid listing.

Unlike standard search ads, Responsive search ads offer more flexibility for advertisers by allowing you to enter several variations of your ad, including multiple headlines and ad copy variations. Traditional search ads are static and offer no deviations from the original ad layout.

On the opposite side, Responsive Ads empower you to advertise dynamically. You can run multiple versions through testing at the same time to determine which ad performs best.

Display Ads
When you want to promote your site or brand to a larger, broader audience of people using sites other than Google or other major outlets,

Display Advertising is affordable and straightforward. The Google Display Network contains millions of niche websites, which gives you some control to select the broad types of sites that are most likely to appeal to your target audience.

Publishers of sites included in the Google Display Network display these ads to their visitors, which helps you gain greater exposure within targeted audiences aligned with their ideal customer persona. Image ads are ideal for this type of campaign to capture the visitor’s attention and encourage them to click through and explore your offer.

Shopping and app campaigns also utilize Display ads in their search results, so this is another avenue for getting your product, service, or offering in front of the right people.

Video Advertising
YouTube is a powerful media platform. According to data at, the site ranks #2 in global internet engagement, and video ads help you to connect with the vast audience of people using the site.

Video ads typically get displayed before, after, and sometimes during YouTube videos published by independent creators on the platform.

Like all ad formats, it’s critical to choose your audience and keywords carefully. The more you can refine your video ad to the right audience, the more effective the campaign is likely to be.

Making The Most Of Your Google Ad Campaigns
Your branding and marketing play an essential role in getting your message out to those who fit your customer persona.

Fortunately, when you need to increase your customer base and revenues, Google AdWords offers you a way to do this nearly immediately.

See our next month’s Articles in the “Google Ads for your Business” series. We’ll look under the hood at Google Ads to help you establish winning campaigns that bring profit.

View past Google Ads articles in our Series of 6:

Bemo Design, your Google Ads Management Company in Scottsdale.

Please consider Bemo Design to manage your Google Adwords PPC campaign. As your Google Account Strategist, we feel confident that we will be able to reach more customers, drive results, and make the most of your budget. Click here to learn more about what we can do for you: Google Ads Management Company in Scottsdale.

Still not sure if this is right for you, see our article: Do Google Ads really work?

Wondering what is best for your companies online advertising? Read our article: Are Google Ads or Facebook Ads Better?