Google Ads Compared To Facebook Ads
Since Google isn’t the only online advertising platform around, it’s likely that you’ll also be looking at similar platforms such as Facebook ads. Even though both platforms are reasonably similar in the way they work, they both have their own differences which set them apart.
For those of you that don’t use Facebook, understanding how it displays adverts might be confusing. However, to simplify it for you, Facebook places adverts in user’s newsfeeds which seamlessly blend into updates from their friends and other contacts. With a range of targeting options available similar to Google Ads, advertisers can specify certain countries, interests and behaviours to optimise their campaigns. However, in the past Facebook has been under fire for providing false claims on the number of people they can reach. So remember to always keep that in mind when trying to work out your audience reach.
According to an article by the Wall Street Journal, Facebook claimed that its audience reach in the US was actually much larger than the census figures. Researcher Brian Wieser found that Facebook’s ad tool claimed to reach an audience of 41 million 18 – 24-year-olds in the US. Comparing this to the most recent population estimate data at the time, the data only indicated 31 million people of that age group. That’s a difference of around 10 million! Obviously, this is not good news for advertisers, with the numbers being so wrong who knows what else they could be overestimating. Even though it’s not the end of the world, it’s still something to keep in mind if you decide to use Facebook ads, not everything is as it seems.
To compare the two platforms even more, here’s an interesting infographic from the guys over at Wishpond showing the main difference between Google ads and Facebook ads. Be sure to keep these points in mind when deciding which network to advertise on.
Google Ads vs Facebook Ads Infographic
As you can see, not only does Google reach 90% of all internet users, but it also allows advertisers to target users using keywords. This means you can efficiently target users certain for keywords with buyer intent which greatly increase their chances of converting. In addition to this, the infographic also shows that although Google may have a higher cost per click, it makes up for it with its higher CTR and conversion rate.
In our eyes, Google Ads is the clear winner due to its range of targeting options, broader reach and instant results.
Still not sure if this is right for you, see our article: Do Google Ads really work?
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Credit: Article from Neil Andrew on PPC Protect