Website Development Questions & Answers

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SEO/

Search Engine Optimization, or SEO, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local organic search, and industry-specific vertical search engines.

A Responsive Website is the idea of having a single website that renders well on a multitude of devices. Remember, it’s still the same website (we haven’t designed a separate mobile friendly version), but no matter what device our end customer is using, the site is optimized.

SEO, or search engine optimization, is the process of organizing and promoting a website so that search engines are able to easily find, read, and understand the website, therefore being able to appropriately list the website under relevant searches. SEO is important because the majority of business is now either being done through a website or is originated from online research. If your business isn’t being found online, your business will likely suffer.

Yes, you do. To grow a business in the 21st century, you must have an on-line presence, an no online presence is complete or effective without some kind of SEO.

You could certainly attempt it. SEO is not rocket science, but there is an art to it, and experience goes a long way. It is also incredibly time-intensive. In order to have a website which keeps appealing to your audience, you will have an endless job in keeping your content and design up to date. You will have to do continuous Search Engine Optimization in order to make sure that people find your website on Google and other search engines. You should make sure users of your website can find the information you want them to find.

Where do people go when they are looking for a product or business? An online search engine! Search engine optimization can increase your rankings on popular search engines such as Google for various keywords, bringing more visibility to your website as well as a greater likelihood that potential customers will visit your page over your competitors’ pages.

SEO is a great addition to any marketing plan, as it is not only cost-effective but it also continues working past business hours. Strengthen your web presence and getting your site more traffic!

So you get great reviews and comments from friends, family, or business associates who have viewed your site and they all agree that your site looks great but they have trouble finding your site. You may be wondering why you’re not showing up search engines. This could be either because the search engines can’t find you, or they can’t figure out what your website is about.

Search engines can’t “read” photos or understand what they are. This is also the case for flash files, video, audio, and plug-in content.

If your website has a lot of fancy graphics, photos, flash videos or other rich media content, and very little verbiage or text outside of images, then search engines may not be able to figure out what your website is about. Imagine handing a blind person a photograph and expecting them to figure out what it looks like. Now, if you were to give that same person a detailed description of that photograph in Braille, they would get a lot closer to understanding what was on the picture. Through the use of search engine optimization, an internet marketer is able to describe the content that search engines are unable to read, making it easier for search engines to understand what your website is all about.

While no SEO program can guarantee sales, SEO does increase your potential for sales by driving relevant traffic to your site. If users are looking for products or services that you offer and end up on your website, they could be your next customers! By helping to build your audience, SEO will provide you with more opportunities to turn internet-surfers into paying customers.

Our SEO services will provide the exposure you seek through popular search engines and key wording. Even if you already have a beautiful website, it will go to waste if no one sees it!

Yes. Being listed at the top of the results not only provides the greatest amount of traffic, but instills trust in consumers as to the worthiness and relative importance of the company/website.

The Internet is one of the best and most important ways to reach consumers and build a business, no matter the size, reach or focus. Without SEO, many websites remain invisible to search engines.

SEO unlike SEM (Search Engine Marketing), is focused on “organic” or “natural” search engine results rather than “paid” search engine results from pay-per-click programs offered by major search engines including Google, Yahoo and MSN. Since Google has the lion’s share of the organic (and paid) search market, naturally, many web marketers focus on optimizing search results for Google. However, it is important to note that successful organic search engine results generally take longer to achieve than paid search advertising.

We’ve all heard the philosophical question, “If a tree falls in the forest, and no one is around to hear it, does it make a sound?”. Well, the same concept applies to a website. If your customers are unable to find it, and if search engines can’t find it, does it actually exist? That’s what promoting your site is all about.

Part of SEO involves promoting your website, and your business, so people are able to find it and also promote it. This not only helps search engines find your content easier, but makes your website seem more important since more people are talking about it. Having other people promote your website by linking to it, translates to search engines seeing your site as being high quality, respected, and favored; therefore the search engines are more likely to list your site and give you a better rank.

Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Another reason why SEO is so important, is because of the fact that the majority of users who use search engines will click on the first link that is listed (about 55%). This leaves the scraps to be fought over by the rest of the results, resulting in the first 3 to 5 positions taking practically all the traffic. If your website is showing up on the second page, it’s like not even showing up. Through the use of search engine optimization, you could increase your ranking to the point where you’re finally getting a slice of the pie. More traffic means more business, therefore making SEO extremely important.

Your website might be phenomenal and even your verbiage may be great, but if you’re using terms that the majority of users aren’t using when doing a search, then you may never get found. For instance, if you sell car insurance and repeated use the phrase “automobile insurance” on your website, you may get found for “automobile insurance”, but if everyone is searching for “car insurance” then you may not be getting found. Or perhaps you sell pet products or services and instead of saying “cat” and “dog”, you use the terms “feline” and “canine”. Most people are going to understand exactly what you’re saying, but the majority of people aren’t going to go out of their way to do a search using those “fancy” terms.

On the flip side, you also don’t want to be found for extremely broad terms which may bring in irrelevant traffic, making you spend all day weeding out the useless inquiries. If you sell t-shirts with monkeys on them, you don’t want people researching different types of monkeys to find your website. So by carefully choosing the right terms, you’re able to show up on search engines in front of the right people.