How to make your business easier to discover in AI search.

List the decisions a buyer needs to make: which service fits, who can deliver it, what the process involves, where it is available, and what supports the business’s claims. Compare those questions with the pages you already have.

Strengthen the relevant page before adding another one. “AI SEO,” “AI search optimization,” and “AI visibility” may describe closely related needs; they do not automatically require separate pages.

Explain your services in plain language. Connect company and author information with real work, client stories, relevant qualifications, and accurate contact and location details. Use internal links to help people move between those topics.

If you serve several locations, describe that footprint accurately. An office location and a service area are different facts. Keep the website and important business profiles consistent.

Review whether important pages can be crawled and indexed, whether canonical URLs and redirects are correct, and whether essential information is available without completing a form or interaction. Fix broken links and confusing page relationships.

Google’s guidance for its AI features says established SEO practices remain relevant; it does not require a special AI schema or separate AI text file. Other platforms have their own controls and requirements, which should be checked when they are part of the scope.

Define the buyer questions, platforms, markets, dates, and method used in a visibility review. Record whether your business is mentioned, cited, or recommended, and which sources appear. Repeat a consistent sample so comparisons have context.

AI answers vary. A visibility percentage from a tool describes its measured sample, not every customer’s experience. Review visibility alongside website visits and qualified inquiries; a mention is not a completed sale.

Using Claude Code or Codex to develop a website does not itself make the business appear in ChatGPT. First assess whether important pages are accessible and useful, then improve the content, evidence and customer journey. Review search-crawler permissions separately from training permissions, including any firewall restrictions. AI answers vary by question, context and time; no agency can guarantee every recommendation.