Skip to content

Website Content & Media Migration

Migrate pages, imagery, links, and structure deliberately when the underlying website changes.

Book a strategy call
Direction
25+ years of marketing experience
Reach
Scottsdale · Arizona · Nationwide
Approach
Strategy, implementation + ongoing review

Existing articles, portfolio items, landing pages, media, and redirect destinations can remain valuable even when they are not prominent in the menu. We compare the website inventory with search and content records to identify what needs a place in the new structure.

The migration map records each original page and its intended treatment. It distinguishes content that can be retained directly from layouts that require reconstruction and information that needs an owner’s review.

Content migration inventories page bodies, media, downloads, internal links, templates and embedded functionality. We identify which information is authoritative and which layout depends on the old system. Original source snapshots help explain discrepancies while the new rendering is checked.

A retained record can still lose meaning if its gallery, table, anchor or form no longer appears. We compare representative old and new views, verify destination URLs and test how editors will maintain the content. Missing files are reported for recovery or approved replacement; they are not silently filled with unrelated stock imagery. New IDs are mapped explicitly so existing content is not overwritten.

How we put the strategy to work.

Priorities are selected around your business, your current website, and the opportunities we can substantiate.

01

Page and media inventory

Collect existing pages, images, downloads, and meaningful destinations.

02

Content-to-template mapping

Map retained information to the appropriate new templates and sections.

03

Links, assets, and route verification

Verify representative journeys and track unresolved content exceptions.

PROGRESS WITH CONTEXT

Agree on what a successful project means.

Agree on useful measures before work begins: customer tasks, editing reliability, search reporting and qualified inquiries. Review the results together after launch.

Turn the next improvement into a plan.

Connect this work to your service priorities, the people maintaining your website and a monthly growth plan. Start with the assessment, agree the scope and review the results together.

Questions + answers

Can existing posts and images be retained?

That is the starting objective. We check the actual files, content dependencies and publishing system, then define exceptions individually instead of assuming everything transfers automatically.

Will you delete old articles just because they look dated?

No. Age alone does not establish that a page has no value. We review its content, purpose, links, and available performance evidence before proposing removal.

Do you work with businesses outside Scottsdale?

Yes. Bemo is based in Scottsdale and serves businesses across Arizona and nationwide. We agree on the collaboration process, access, and responsibilities for each engagement.

What should we bring to the first conversation?

Your current website, the problems you want to solve, your priority services and markets, and any useful reports or examples. We identify any additional access needed after the initial review.

Let’s talk
BEMO DESIGN

A CONVERSATION STARTS HERE

Let’s talk growth.